Ed Campbell, Consumer Experience Movement Coach, spoke to the Bremen Rotary Club about customer service.  Business can only be elevated as high as employees feel elevated. Obviously, the key is a company's employees and whether they feel valued.  If they feel valued, they will also value other people - the clientele. Campbell gave several examples, but particularly spoke about Chick-fil-A and how they are able to give their customers a better than average experience in a fast-food establishment. They only hire someone if they are "competent, have character and are cheerful" naturally.  Then they have a good base to build upon.  The Club enjoyed the presentation and had much to comment on after the program.